Handling multiple emails, the right way!

It is common for a human to have more than a single email address for obvious (unknown) reasons. But what is quintessential is that the human brain has to remember these passwords to all the email addresses at the right place and the right time or shit happens!

Well, that’s just with passwords, but what about the interface changes that different email networks throw a curve ball to us? How can we possibly adapt to new interfaces every fortnight? Not to forget is the fact that we are smart humans using smartphones. With the storage and data limits that every new smartphone gives us, where do we have the space to install and multi handle all our email addresses?

Let’s not forget the overstressed work life that we smart humans lead in this career-oriented world! So here is my biggest issue with having multiple email addresses. Time. Yes, I’d be astonished to find a working human or mom, who despite having a busy schedule with meetings and drop offs, has enough time to track emails on all their email addresses every day.

So, where does this bring us to? Probably, resorting to a single email address so that the human brains don’t password freeze us at the wrong time, and not waste the little free time we get in our already busy lives. But that contradicts the very first statement in this blog. The human nature to have more than a single email address (reasons unknown or should I say unimaginable?) What the heck, the human is more than happy to sacrifice some sleep or delay some important deadlines for some petty email issues.

We live in a smart world, surrounded by smart people, using smart gadgets. So why not a smart tool that not only handles all your email woes but also gives you a smart email dashboard.

Introducing, Synctag! *TaDa*

Synctag’s smart and aggregated email dashboard delights the user with a unified, smart, and synchronized email experience. Sync any number of email address in a single dashboard and perform actions like view, write, reply, forward or archive in a single click. So, when you have a smart email dashboard, what are the chances you’d miss out on an important email from your boss or an RSVP to a close friend’s wedding invitation?

Topping your already smart email experience with some extra smartness, Synctag floods you with features that would soothe out all the email pains from your life. Scheduling weeks in advance important mails, so that you can enjoy the much-needed vacation to Hawaii.

Have a bunch of friends you like to share news (more like gossip) at work on a regular basis? What if you by mistake share it with the wrong recipient? That could land you in a big mess! What if you miss some recipient from the loop? That could lead to a broken friendship. Synctag’s group feature saves the day. We allow you to create group and send mails to the right group without making a big fuss. So, the family drama remains within the family, the gossip reaches the gossip mongers and the amazing hard work you put in your work reaches to your boss and other managers at the right time (expect a hike soon)!

Learn how to make your email more professional in our next blog. Coming Soon!

Sentimental Analysis for Social Media

Sentiments – Real or Reel?

Sentiments. Do they matter?

Yes, when they come to humans, they do. But what about businesses? And even if the answer is yes, where do we find the sentiments generated for any business?
Ask a social media marketer about the importance of sentiments, and they would keep talking about it all day long. As far as novices are concerned, why is sentiment analysis so important? It is because social media today is the biggest marketing platform and it is important to know what people are talking about your brand, whether it is positive or negative.
What if your brand receives 25,000 mentions on Twitter in a day and God forbid if they are just complaints about your product or poor customer service? How will you tackle this issue? This is one scenario where social media sentiments play a significant role. Knowing the underlying emotions behind every post of an individual on social media gives you the right way to proceed and tackle the problem.

What does sentiment analysis help your brand with?

As a social media marketer, the more we know about our audience emotions, the better is our campaign strategy and content creation. Remember the massive meme blunder by Food Talk India? The intention of the post was a slight humour distinguishing arranged and love marriage regarding cooking. It did go viral, but for all the wrong reasons! And that’s exactly where sentiment analysis comes into play. By monitoring the emotions generated on a post, one can analyse adverse comments from a person and handle it directly on social media. You can also identify the point where negativity starts on your post and react to it actually before it spreads.

Sentiment Analysis Tool

Social media analytics provides the business with important metrics like how many people have liked their page, what is the reach of the content posted, the impressions generated daily, etc. While these metrics are easy to track, sentiment analysis is a tricky one. And so, the market has created sentiment analysis tools that help a business track, monitor, and understand the sentiments in the market about their brand.

The sentiment analysis within Synctag is powered by IBM Watson Analytics. Synctag’s sentiment analysis helps you determine the emotional tone behind a series of words which can be used to gain an understanding of the attitudes, opinions and emotions expressed about your brand or business in an online mention.

Synctag’s post sentiment analysis determines the different emotions whether positive, negative or neutral that are generated on your posts based on the keywords used in creating the post. As an add-on service, Synctag also provides you with a relevance score which helps you determine the relevancy a keyword holds with your audience. Only if the keyword is relevant, sentiments stir positively in the audiences’ mind, and a keyword with a good relevant score is an indication of it being used quite often.

Synctag’s comment sentiment analysis will tell the business whether the sentiment of the keywords in the published post has matched the audiences’ emotions eventually. If you see more negative than positive emotions, then something in your content writing style needs to be changed.

Keen on identifying the sentiments generated for your brand?

Give Synctag a try, and in no time, it will be your favourite sentiment analysis tool.  Signup 

Socially Connected Office Spaces via Synctag

Your office does not allow Social Media?

And in Social Media are you being targeted by a lot of ads?

Not able to keep a tab on your office colleagues despite meeting them regularly at work?

Don’t you want your officially connected office spaces to be systematic like an apple-pie?

Do you get distracted by the uninvited Ads in Social Media?

Moreover, you have the responsibility to maintain rapport with a huge number of clients in Social Media.

Most of your clients are overseas, and some stay far away. You might never get a fair chance of knowing about your clients and colleagues/peers personally.

You try to know their interest and hobbies, and that’s how you easily bond together. You can always keep them keep engaged by posting something of their interests.

And you also need to know the whereabouts of your clients and build trust, which is an essential aspect in Marketing.

Added to it, you also need to know about each and every one of your colleagues at the office.

And to do that, you need to post relevant information in regular intervals or get in touch with them in Social Media and make your presence felt.

Now, that’s a lot of work and something none of us in this Digital Age can afford to ignore. Well, don’t sweat it out so much, we are here to help.

Synctag provides you uncluttered arrangement of posts to give you the effortless way to be more engaged in FB, Twitter, Instagram and much more.

And what else? Synctag comes out for you with an Ads free platform.

It is a platform to connect with colleagues in and out of your office and also your overseas clients.

You have cool features like Content, Social, and Media separately on three different pages, which will be user-friendly and can be spotted out at ease.

Content: For viewing content from all your favourite news and media sites.

Social: Social Networks such as Facebook, Twitter, LinkedIn and Instagram all in one place

Media: Aggregate your favourite streaming media all in one place and browse them.

In this blog, we would like to say slightly more about the Content section. Here, you can get RSS feed of all your favourite content websites and save those content within Synctag for easy reference. You can also archive a lot of information which you like and might like to read in your leisure time.

All these archived links will never be deleted even if they are removed from their source.

Stay tuned to know more about our remaining sections in the next few blogs.

Ai Chatbot, make it your brand persona

People rely on Chatbots in every business. Customers of any brand expect an immediate reply for their queries no matter of time. The ai Chatbot acts as an intermediate between the brand owner and the customer. This talking Robot impersonates a human and can keep your followers of your brand engaged with information. Once after it is built, evaluate with Turing test to make it is indistinguishable from humans. The ultimate reason behind building an ai chatbot is to make it your ideal brand persona.

An era of Chatbot:

Every brand takes up the chatterbox challenge and tries to make it a hit with customers. You will have a conversational partner exhibiting intelligent behavior with exact answers. Sometimes it may not provide you the exact answer what you are looking for. Such cases could be rectified if you update your bot with logical and reasoning abilities.

Good Chatbots:

A talking robot could be done with a lot of inputs into it. It depends on of the purpose of the chatterbot. You may find chatbots like content bots, growth bots, education bots, games bot, E-commerce bots, Internet bots and science bots.

Content bots deliver automated writing. It should provide exact insights on information.

Growth bots, similar to its name, it provides data about the growth of every organization and you need.

Education bots are quite an aid for kids, being more informative it comes up with giving answers for questions raised. It could be built in any sector like science bots and others.

Internet bots performs simple and automated works to ease human efforts. Sometimes it may be a threat.

Chatbots as your brand persona:

Ai chatbot has also been used as your brand persona. It mimics a human and talks on behalf of your brand. Exhibits a unique persona marking your label and try to voice distinguishably as a human. Some kind of emotion to be imparted into talking bot to make distinguishable resonating a human. So that it might have some connection with the ideal customers of your brand. You might go mad if you keep getting a constant reply while asking your product information or about any offers of the brand.

Chatbots in FB:

You may be aware of the messenger app in FB that chat with the users and also have for messenger for your own brand to reply customers. Customers might need details on a specific product of yours. The messenger Chatbot will send automatic replies from the data stored in it. In case, of any rare details, it might confuse and responds with irrelevant answers.

 

Comment box:

To resolve this issue, we will launch a comment bots in a much-advanced way to assist our customers with right details about the product. Building an artificial intelligence software by giving all tiny details required for customers and thereby creating a persona for your own brand. In other words, you can also name it as a Hybrid human. It’s going to be customer friendly bot added into your workflow as an assistant.

6 ways how hashtags can help you grow your business

The hash character is on the billboard of the internet now. Hashtags can be seen in all major Social networking sites except Linkedin. As it has its own professional way and has completely ignored hashtags.

Initially, started by twitter users to connect with like-minded people. It categorizes people of the same notion.

Trends more common:

No space between words you type, it seems to be fit for the lazy ones who would like to get things done fast. But you know what that’s why it has hit the whole massive crowd of Social Media users.

It is quite common among Social Media users to create your own hashtag for your brand and make it viral. This makes your brand interactive in Social Media and you get followers on twitter. You can Hashtag your brand everywhere you post. Follow twitter hashtags and you get more inputs. Hashtag likes will be more on Instagram. And that’s how you make it trendy. Find hashtags in every Instagram posts which depicts a lot about the image. Hashtags used in Instagram will tell more about the pic and its creativity.

It has been a common trend in the Micro Blogging style. If you need to learn more about a specific content, it will lead you to more insights.

The art of crafting hashtags for your business:

You can craft unique hashtags for your business and use it in all your posts. This will help to tie up your conversation and continue the thread with like-minded Social Media users. It makes your content so specific and generates buzz among your hashtag fans. Twitter well-known for hashtag uses

The optimum hashtag usage count for a post varies across all the platforms and has its limitations. A Facebook post can have 2 to 4 hashtags, Instagram can have 3 to 9 hashtags and Twitter with 2 to 4.

Gain Customers using hashtags:

Think of the customers in mind and create hashtags as per trend to pool traffic on your posts. Any hashtag that you create should talk about your brand and its purpose or feature. Moreover, it should be relevant to your content and not just a filler. Work on strategies to improve your brand awareness.

Hashtag analysis is an exemplary feature in Synctag. It is based on the benefit of your business. We never knew the worth of our hashtag we create but our hashtag analysis will give you a vivid glance of how your hashtags have reached among people, how relevant it is to your business and how effective they are.

 

Hashtag Analysis at Synctag

Do you find anything noteworthy? Hashtag it for your posts, more hashtag you use for your posts the more you boost brand awareness. Specific hashtags for Instagram doesn’t seem to fit. But Instagram hashtags are numerous and used more often.

Are hashtags overused?

It is better not to hashtag more than five words. Seven hashtags in a single post in twitter is an example of desperate marketing, which will eventually lose all your fans. In addition to that, it makes your content looks shabby and very ambiguous.  Look up the current trends of hashtags and discover your personal hashtag for your own brand to have maximum reach. Make use of hashtag only for specific words that need attention among your fans.

Social Media KPIs (Key Performance Indicators)

In these days of Big Data, everyone is interested in understanding their customers and in finding the right mix of promotions to reach them.

Hence, it becomes all the more important to comprehend the various key metrics in Social Media to assess and understand the page’s performance.

Post assessment a proper refinement and tailoring process to modify your content strategy based will help to improve the marketing. Using Social Media’s analytics one can plan how effectively relevant customers can be attracted to their business.

Which metrics to keep an eye on? :

 Page Virality Factor (PVF):

 

To any new business, it is necessary to gain organic reach to its customers and fans online, in the beginning, the first circle of the firm will help to gain this traction. The well-wishers or friends of the company will become as its clients and invite their friends. The initial level of virality begins in this way. The K-Factor is what we define as virality in social media.

Whats K-Factor

K-Factor is the metric used to measure the virality, i.e., the growth rate of customer base w.r.t time.

i = number of invites sent by each customer

c = percent conversion of each invite

k = i*c

k is the viral coefficient

Let’s see an example for calculating the Virality Factor

 

Reached Fans:

The fans following your brand on Social Media imply your reach without any engagement. Social Media users who follow your pages can see your content on their feed.

 

The best source for likes:

 

The likes of Facebook are gained through different sources, let’s check the insights of the Facebook for likes and its sources.

 

Login into Facebook, Open the page you for which you want to test the insights, Click on likes of that page, then the page populates the graph with the data and its different interpretations.

 

 

This graph shows the month wise likes of the page, we have an option to filter the results by week, month and Quarterly.

The next graph shows about the Net likes,

This includes the likes and unlikes gained by the page in for the period of time we have given.

We can see the Unlikes, Organic Likes, Paid Likes.

Now what matters is, Where your page likes Happened!

 

This graph shows us the sources for likes,

Page suggestions –  Likes happened when the page was shown in newsfeed as suggestions

Uncategorized Desktop – Happened from a browser on a desktop

On your page – Likes occurred when users visited the page

Uncategorized Mobile – Likes arrived from mobile

API- If we have integrated any application and our page has received through the users from the application.

Likes from the API is where you can measure your third party apps performance which you use to control your Social Media, there are several apps out there to integrate your social media run campaigns, monitor and monetize it. The likes happened through the third party app which you are using can be seen from here.

So now you have a good understanding of where your likes have happened but are this information enough to make sure the strategy you follow?

No, This information is not just sufficient to estimate the success of the strategy that we are following. That’s why in Synctag we provide the analytics better than anybody else! Our analytics will help you to understand the best source of likes, by using different interpretations from the data we get from Facebook and make it in a user understandable format where you can decide how you should plan your next social media strategy.

Let’s see the analytics with Synctag

Major Fans source

 

Timelinelikechain:

Feedpyml:

Allcategorypyml:

Mobilepagebrowsing:

Mobile:

 

 

 

Fan growth from different sources over period of time. Now you know which factor gains more number of likes and what to concentrate on.

 

 

Facebook has

Brand champions:

Brand champions are different promoters of your Brand. Social Media users aware of your brand and also likes, comments and share your pages are your Brand Champions. The higher the reach, the better the Brand reach.

 

Page performance:

A quick observation on the total reach of the posts on your page on any selected duration. It can be compared with days on less engagement, analyse with KPIs and resolved.

 

Engagement rate:

Engagement Rate on a daily basis can make you improve the quality of the content, pic or video you post.

 

It’s not just enough to analyse these metrics but also to adjust your campaigns according to results.

Stay tuned on for our next blog which explains how exactly to customise your strategy based on our metrics.

How Can Your Business Make The Most Of Social Media?

The World over, the importance of Social Media has been recognised and acknowledged. By 2018, it is expected that over 2.5 Billion people will be using Social Media across the world. Read more to find out why exactly Social Media can be beneficial for your business.

Clever Targeting: Social media can help you gain accurate business intelligence that will contribute to drawing actionable insights from your customer’s online behaviour and preferences to create highly targeted content and ads.

Personalization: Social media can be your virtual storefront, where you can provide a highly customised and personal experience for your audience to interact with your brand, organisation or product.

Maintaining Relationships: By offering a platform to communicate with your target audience, through comments, messaging, shares and likes, Social Media can help build stronger relationships with your customer base.

Brand Awareness: Consistently posting high-quality content about your brand on social media platforms in a cohesive manner, will lead to an increase in brand awareness and preference.

Customer Support: A large number of consumers go to Social Media for Customer Support. By providing a method of faster response to queries and grievances, Social Media can help your brand connect better with their clients and helps them feel good about your brand.

Higher Ranking: When your brand builds a better online reputation through Social Media, your rankings on search engines will also increase and can help more people find you quickly.

More Conversions: An active Social media presence and quality content posted by the brand, can influence consumers’ purchases resulting in more conversions.

Learn how to leverage Social Media for your business by signing up with Synctag today.

What is Social Media anyway?

What is social media

Internet-based communication tools that enable people to interact with each other by both sharing and consuming information is the broadest definition of Social Media you can find, without going into the specifics of the multitude of social networks and other services out there on the great world wide web. Read more to find out the most common features of a Social Media Network.

Profile Page: On a social network, a profile page is used to represent yourself through a profile photo, bio, a feed of recent posts plus activity on the page and more.

Friends, Followers, Groups, Hashtags and so on: These are used to connect with other users and the information they share.

Maintaining Relationships: By providing a platform to interact with your target audience, through comments, messaging, shares and likes, Social Media can help build stronger relationships with your customer base.

Newsfeeds: Information from all the other accounts you follow will get updated in real-time for you to view on your newsfeed.

customise Users can configure their user settings, customize their profiles and their friends, followers as well as manage the accounts they like and follow, along with the information on their newsfeed.

Notifications: Social Media sites will notify users if any interaction happens on the site and users have total control over these notifications.

Information updating, saving or posting: Users will be able to post anything from simple text to photos, videos, links, articles and other types of media that can be shared on that specific social media site.

Like buttons and comment sections: Users can interact with posts on Social Media using like, love or share buttons as well as comment on the posts.

Social media is no longer just a place on the Internet or an app to see what other people are doing. Millions of people, brands, and organisations have been using it to express themselves, create and share meaningful experiences and foster relationships across the globe. Log on with Synctag to find out how you can leverage different social networks to provide a more cohesive experience for you.